Frescoo focuses its offering on <300 SKUs of ultra-fresh items that make up 50-60% of an average household basket. - It build a more direct relationship with producers, by cutting middle mans they obtain 30-40%+ margins while being truly affordable. - A relentless focus on efficiencies in the buying, delivery and operations model allows them to carry over these savings in the form of lower prices and higher margins. - Frescoo is lead by an amazing team of 2nd time founders and Unicorn executives with multi-year experience building e-grocers across the region.