Skip to main content

¿What is a Fintech? For many years the financial industry has been dominated by a few monopolies, amongst them the banks and large financial institutions or part of the big economic clusters.

Thanks to the massification of information and technology advancements many ventures have taken care of thinking and providing solutions not only to existing entities but also people who are the end consumers of the industry.

What is a Fintech Company?

As a concept, fintech startups is a sector of the economy composed by companies that integrate technology to improve processes or automate Financial Services.

Within the sub-sectors that fintech companies solve there is the positioning of new financial services, iterating and adding value to the existing services, simplifying the current processes to provide greater speed to companies and consumers, making financial products more accessible for all, and offering better solutions through existing technology.

Additionally, we find in the future of Fintech two branches that are currently coming together. On one hand we have the traditional financial services, the banks and financial institutions that will continue to improve and technify their solutions.

On the other hand, we have new financial solutions such as cryptocurrencies, blockchain, that have become in many cases the official exchange currency.

What does Fintech means?

Financial technology (Fintech) is used to describe new tech that improves and automates the delivery and use of financial services. Fintech is used in:

  • Big Companies
  • Pymes
  • Financial operations
  • Financial processes

Basically Fintech refers to the application of software and hardware to financial services and processes, making them faster, easier to use and more secure. The fintech industry includes everything from payment processing solutions to mobile banking apps.

Reccomended Post: Fintech Infrastructure Market Map

How Does Fintech Work?

Fintechs provide individuals and businesses with access to traditional financial services in innovative ways that were previously unavailable.

Fintechs also greatly assist in:

  • Business service automation.
  • Loan underwriting
  • Real estate appraisals.

Basically Fintechs rely on Artificial Intelligence, data science and gigantic amounts of data about consumers and businesses.

This helps to understand customers in order to improve product development, marketing campaigns, problem solving and customer Life Time Value.

Recommended Lecture: Why banks are buying Fintechs

Types of Fintech Startups and Companies

Mobile banking and Neobanks

Mobile banking is the focus of many Fintech companies. Although we must differentiate between traditional banks supported by Fintechs and Neobanks:

Traditional banks are giving access to many people physically and digitally, while «neobanks» are banks without physical branches, where all processes are digital.

What do neobanks offer?

  • Checking services
  • Savings
  • Payments
  • Loans, etc.

Fintech Cryptocurrency

Cryptocurrencies and the Blockchain intersect with Fintech in a number of ways.

Platforms known as «Exchanges» are one of them. These applications allow cryptocurrencies to be traded and decentralized exchanges to be carried out (Some)

Closely related to this are the «Wallets» or crypto-wallets that allow to keep people’s cryptocurrencies safe.

Use of Blockchain by Fintechs:

  • Payment processing
  • Money transfer
  • Digital identity, etc.

Reccomended Post: Fintech Infrastructure

Venture Capital Investment in Fintech industries

The two graphs show the accelerated growth that investment has had worldwide and in Latin America Fintech, while globally in 2011 there was an investment of 2.5 billion dollars, in 2020 in Latin America only the same amount has been invested.

This shows the great intention that many companies have to provide solutions to one of the industry’s that has in general massified the most and that have been able to leverage technology for the benefit of companies and consumers.

Reccomended Post: Venture Capital investment Latam Fintechs

Fintech Venture Capital



What is Fintech and how it works

Examples of Fintech Services

There are a wide variety of fintech services available today. Some of the most common examples include:

  • Mobile banking: Allows users to access their bank accounts and complete transactions from their mobile devices.
  • P2P payment services: Allows individuals to transfer funds to each other directly through their mobile devices.
  • Automated portfolio managers: Uses algorithms to manage investment portfolios rather than human financial advisors.
  • Cryptocurrencies: Digital currencies that use encryption techniques for secure transactions and to control the creation of new units.
  • Digital wallets: Allows users to store and manage payment information on their mobile devices.
  • Blockchain technology: A secure way to store and share information and facilitate secure transactions.
  • Machine learning: Uses algorithms to learn from data and make predictions or decisions based on that data.
  • Insurtech: Uses technology to improve the insurance industry, including automated underwriting and claims processing.

Fintech Startups in Latin America – Examples of Fintech



INIPAY’s (by Inipop) vision is to connect millions of communities by providing high-impact and low-cost wireless connectivity networks.

Deployed in 2021, has created the first payment network infrastructure running on LoRaWAN technology that provides connectivity to stores, banks, and delivery services in areas with low or no 3G/4G network coverage.


  • Enrique Cortés Funes
  • Alejandro Repetto



Wibond: ARG

Wibond is a technology-based company that rapidly grows and allows people to buy in installments without cards.

Them goal is to provide unique experiences under the purpose of working diligently in financial and digital inclusion for all of Latin America. To accomplish it, they are working as a team and shooting for the sky.


  • Ezequiel Bucai

Botin: USA

Botin is an investment super app and a one stop shop to trade traditional and non-traditional assets.

Its vision is to have the wealth generation tools of the 1% available to all.


  • Federico Patiño
  • James Jara
  • Robert Baron



Defiant: ARG

DEFIANT is a global non-custodial crypto wallet. Defiant allows its community to access DeFi (decentralized finance) protocols and store or use their assets in a secure, private and simple way, diminishing access barriers and transaction costs for everyone.


  • Bruno Calmels
  • Sergio Bravo
  • Celina Nieman

Defiant Videos:




Exactly: ARG

Exactly is building an open source, non-custodial protocol on Ethereum, that will bring fixed-income solutions for lenders and borrowers.


  • Gabriel Gruber

Exaclty Videos:



Kashin: PER

KASHIN is a social credit reputation app for underbanked micro-entrepreneurs in Latin America, it gives immediate loans between $12 and $125. Their social algorithm sets credit scores so that users increase their credit line and reduce interest rates according to their credit behavior and their first-degree referrals.


  • Christophe Robilliard
  • José Manuel Palacios

Kashin Videos:



Zenpli: PAN

Zenpli is an all-in-one identity decision platform. Through one intelligent API, we upgrade the way digital innovators in LatAm run identity verifications.


  • Rodolfo Chiari

Yuno: COL

YUNO wants to bring to Latin American companies an easy online checkout solution that solves the pain point of managing multiple payment methods, as well as fraud detection tools, which can be costly and painful to manage.


  • Julián Núñez
  • Juan Pablo Ortega

Ubanku: COL

Ubanku transforms the university ecosystem based on financial inclusion and education as the engine for change. Offering products and services that help the young population to have a better relationship with money and with the decisions that it brings.


  • Andrés Mendez
  • Andrés Franco
  • Federico Lopez Andrade

Creditop: COL

Creditop is the first credit portal where you can buy and manage your ideal credit, in real time, and without leaving the house. Our goal is to save you time and money when choosing your new credit or in the refinancing of the credit already acquired.


  • Daniel Garzón
  • Laura Ramos
  • Julián Melo

Creditop Videos:


Koban: BOL

Koban is a game changing fintech on a mission to reduce complexity and revolutionize the way money works in Latam.


  • Julio Moreno
  • Gustavo Anez
  • Vijay Pratap Singh


Aviva is an AI startup following a unique approach to unsecured and productive credit for the underserved communities in Mexico.

Now imagine you are an unbanked person and all that you need to do for getting your first loan is having a face-time call. They have a great experience building Konfio (Mexican Unicorn). Founders:

Aviva Website


Tapi is a Fintech B2B. Next-generation API-first network for billers, partners and their clients to re-envision the way bills get paid in LATAM.

Tapi Website


Z1 is the Brazilian Gen Z neobank, where teenagers and young adults can begin their journey to financial independence.

Through Z1’s banking app, users can send and receive money from parents, employers or clients from their side gigs, as well as spend the money through a physical and virtual card.

Z1 Website

At Newtopia we are excited to continue spreading entrepreneurial energy, values ​​and goals that drive us to transform Latin America. So.. are you an entrepreneur and you want to get in touch with us to analyze what you are building? That’s great! We really appreciate that interest. If after reading our Manifest, you consider that you check all of the boxes, do not hesitate applying to Newtopia!

Fintech Trends

With constantly emerging technologies and trends, fintech is a rapidly expanding sector. The most notable fintech trends to watch will be discussed in this section.

Artificial Intelligence

One of the most significant fintech trends is artificial intelligence (AI). Numerous financial services, including investment management and customer service, are being automated using AI.

Machine learning algorithms are used to personalize investment advice, while AI-powered chatbots are being used to provide customer support.

Blockchain Technology:

Another important fintech trend is blockchain technology. Blockchain technology offers a secure method of storing and exchanging information and facilitating safe transactions.

Cryptocurrencies are frequently built on blockchain technology, but blockchain has a variety of other uses in fintech, such as safe record-keeping and supply chain management.

Big Data is the key.

The delivery of financial services is being revolutionized by the trend of big data in fintech. Large amounts of data are being analyzed using big data analytics to find patterns and trends that can inform investment decisions and risk assessments.

Big data is being used to personalize financial services and enhance client experiences.

The key to embedded finance is

Integration of financial services into non-financial goods and services is a trend in fintech known as embedded finance.

For instance, while e-commerce platforms might provide customers with financing options, ride-sharing companies might provide payment and lending services to drivers. By increasing accessibility and convenience, embedded finance is fostering financial inclusion.


Using technology to facilitate regulatory compliance is a trend in fintech known as «regtech.» To automate compliance procedures and guarantee regulatory compliance, regtech solutions use AI, big data, and other technologies.

The regulatory environment for fintech companies is now simpler for them to navigate thanks to Regtech.

In conclusion, fintech is a rapidly developing sector with constantly emerging new technologies and trends. Among the notable fintech trends to watch are AI, blockchain technology, big data, embedded finance, and regtech.

To remain competitive and offer their users cutting-edge financial services, fintech companies must stay current with these trends.

Recommended Lecture: Fintech Trends in Latin America

Advantages and challenges of Fintech

Advantages of Fintech

Fintech offers a range of advantages over traditional financial services. In this section, we will explore some of the most notable benefits of fintech.


Fintech services offer convenience to individuals and businesses by allowing them to access financial services from anywhere, at any time. Mobile banking, for example, allows users to check their account balances, transfer funds, and pay bills from their mobile devices. P2P payment services allow individuals to transfer money to each other without the need for traditional financial institutions. Fintech services are available 24/7, providing users with the flexibility to manage their finances according to their schedules.


Fintech services have made financial services more accessible to those who previously lacked access. Mobile banking, for example, has made it possible for individuals in remote or underserved areas to access financial services without the need for a physical bank branch. P2P payment services have made it possible for individuals without bank accounts to transfer money to each other. Fintech services have expanded financial inclusion, making it possible for more people to participate in the global economy.


Fintech services are often more cost-effective than traditional financial services. Automated portfolio managers, for example, offer investment management services at a fraction of the cost of traditional financial advisors. Digital wallets can be used to make purchases without the need for physical cash or cards, reducing the risk of lost or stolen funds. Fintech services are often free or low-cost, providing users with an affordable way to manage their finances.


Fintech services leverage technology to provide highly secure transactions. Blockchain technology, for example, is a secure way to store and share information and facilitate secure transactions. Digital wallets use encryption technology to protect user information and prevent unauthorized access. Fintech services are often more secure than traditional financial services, providing users with peace of mind that their personal and financial information is protected.


Fintech services offer a high level of customization, allowing users to tailor financial services to their individual needs. Robo-advisors, for example, offer investment management services that are tailored to an individual’s risk tolerance and financial goals. Digital wallets can be customized to include payment information for multiple cards, making it easy to switch between payment methods. Fintech services are highly customizable, providing users with greater control over their finances.

In conclusion, fintech offers a range of advantages over traditional financial services. From convenience to affordability to security, fintech services have made it possible for individuals and businesses to manage their finances more efficiently and effectively than ever before.

Recommended Lecture: Fintech Infracstructure Market Map

Challenges of Fintech

While fintech offers a range of advantages over traditional financial services, it also presents a number of challenges. In this section, we will explore some of the most pressing challenges of fintech.


Regulation is one of the biggest challenges facing fintech. Fintech companies are subject to a range of regulations, including data privacy laws, anti-money laundering laws, and consumer protection laws. The regulatory environment for fintech is complex and constantly changing, making it difficult for fintech companies to navigate.


Cybersecurity is another major challenge facing fintech. Fintech services often involve the storage and transfer of sensitive financial information, making them an attractive target for cybercriminals. Fintech companies must implement robust cybersecurity measures to protect user information and prevent unauthorized access.

Financial Inclusion

While fintech has expanded financial inclusion, there are still significant barriers to access for many individuals and communities. In some cases, individuals may lack the necessary technology or infrastructure to access fintech services. In other cases, individuals may lack the financial literacy or education necessary to understand and use fintech services effectively.


Competition is another challenge facing fintech. Traditional financial institutions are increasingly adopting fintech services, making it difficult for fintech startups to compete. Fintech companies must differentiate themselves from traditional financial institutions and other fintech startups to remain competitive.


Scalability is a challenge for many fintech companies. As fintech companies grow, they must be able to scale their services to meet the needs of a larger user base. Fintech companies must be able to scale their technology infrastructure and customer support services to accommodate growth.

In conclusion, fintech presents a number of challenges, including regulation, cybersecurity, financial inclusion, competition, and scalability. Fintech companies must be able to navigate these challenges to succeed in the rapidly evolving fintech industry.

The Future of Fintech

The delivery of financial services is being revolutionized by fintech, and the sector is not going away. We’ll look at some of the most fascinating developments in the fintech industry in this section.

1. Digital currencies are a form of payment.

Digital currencies, like Bitcoin and Ethereum, have disrupted conventional financial services by offering a decentralized alternative to conventional currencies. Digital currencies have the potential to offer a more secure and effective way to transfer money globally, despite regulatory challenges.

2. Augmented Reality

A trend in fintech called augmented reality (AR) has the potential to completely alter the way financial services are delivered. Users can visualize financial data in novel and creative ways thanks to augmented reality (AR) to give users an immersive financial experience.

3. Quantum computing

By enabling quicker and more effective data processing, quantum computing is a technology that has the potential to completely transform the financial sector. Everything from risk management to fraud detection can be done with quantum computing.

4. Useable Technology: Wearable Technology

The delivery of financial services could be drastically altered by wearable technology, such as smartwatches and fitness trackers. Users can use wearable technology to access real-time financial information and alerts as well as secure payment options.

5. Open Banking

In fintech, open banking is a practice that entails disclosing banking information to outside providers. By enabling users to share their financial information with multiple providers and access a variety of financial services from a single platform, open banking has the potential to enhance financial services.

6. Green Finance is a form of finance

The practice of using technology to support sustainable finance and environmental initiatives is known as green finance. Green finance has the potential to encourage long-term economic expansion and advance the transition to a low-carbon economy.

What is Fintech and how it works Key Takeways

  • Fintech is transforming the financial sector and giving users fresh and cutting-edge ways to manage their money.
  • We have observed that fintech is fostering innovation, enhancing financial services, and expanding financial inclusion. Regulations, cybersecurity, and competition are just a few of the difficulties that fintech presents.
  • We’ve looked at some of the most exciting developments in the fintech sector, from green finance to digital currencies, looking ahead. To stay competitive and offer their users cutting-edge financial services, fintech businesses must stay on top of these trends.
  • We sincerely hope that this article has given you a better understanding of fintech’s definition and operation. Check out our other fantastic content if you want to learn more about fintech and other related subjects.

Is Fintech Dead?

Fintech is very far from dead. But not all fintech models are the same as we saw above. Revenue models and growth are different for each type of fintech, some may be more affected by the macroeconomic landscape than others. This must be understood by founders, CEOs and investors.

In conclusion, Fintechs are booming and in our opinion the new wave of generational companies is emerging that will have a great impact both on the economy and on all of us.